What actually separates a template from a corporate site?
Web design at Sergili Reklam is not recolouring a theme with your logo. We first map who arrives, where they pause, whether they want WhatsApp or a form, a map or a booking slot. An Erzurum clinic needs tap-to-call and appointments; a Palandöken hotel needs winter booking and English room pages on the same spine. Our workshop sits on Bosna Hersek Avenue, but discovery can be a video call: Istanbul, Izmir or a brand abroad is not blocked by distance when nothing must be installed. The site should speak your trade, not your competitor’s theme.
A corporate front is not a menu of services dumped in a grid. A visitor decides in three seconds whether this place is for them. Headline, proof, a path to contact and a next step have to sit on one screen. A street-facing office in Yakutiye and a wholesaler in Germany do not share the same job; forcing both through one template weakens both. We pull information architecture out of your real sales talk: which objections appear, which documents are asked for, who decides. That map becomes the page list.
Design choices are not aesthetic caprice. Type, space and photography either build trust or leak it. In Erzurum we still hear “we had a site made, nobody calls”; the failure is usually a lost path, not an ugly colour. Five services in a menu, three half-written blog posts, a form buried in Contact — even Google cannot parse the business. We give every page a job: this one ranks, this one persuades, this one earns the call. Original UI sits on that job; it is not decoration.
How do you build a site found in Erzurum and read abroad?
Local searchers typing “Erzurum web design”, “Erzurum hotel” or “Erzurum dental clinic” expect a map, a phone number and a real address. Consistent NAP, speed and a tap-to-call number are therefore standard. A Palandöken resort can take winter bookings while the same site’s export pages speak to another audience in summer. One domain, two intents: the neighbour on the street and a buyer in another country. That is not magic; it is language, schema and contact channels split on purpose.
An international front is not an English duplicate of one page. Currency, time zone, legal copy, “write to us” instead of “bizi arayın”, sometimes a wholly different offer — those are real differences. A food brand run from Erzurum explains grams and certificates to Europe and delivery hours to local buyers. We keep both texts in one admin so a midnight price change does not smash the other language. Translation is not glued under the design; it is built into the architecture.
Discovery can be in person or on a call. Businesses in Yakutiye, Palandöken and Aziziye can walk into Bosna Hersek Caddesi No:43 and sketch screens over tea. The rest of Türkiye and clients abroad do the same sketch on a shared screen; launch happens from anywhere. We do not call a site “done” before hosting, SSL, domain and backups are named. Digital work has no winter clause and no freight. You still get a studio that introduces itself: references, a process and a written calendar up front.
Service pages, a blog and schema: a skeleton Google can read
Piling everything onto one “our services” page tells search engines you do everything and nothing in depth. A clinic should explain implants on one URL and whitening on another. A contractor should split shell-and-core from turnkey. We suggest one URL, one heading and one FAQ set per revenue line. That is also the shape answer engines like (AEO): a question-like heading, a direct answer, then proof. Schema rides on that skeleton; it is not ornamental code, it is how machines learn who you are.
A blog is not opened “for SEO”. It ties to Erzurum’s winter, tourism season, holidays and the questions you actually get. Otherwise you are left with a dead category in three months. We set a publishing calendar against the gaps in your service pages: a weak ranking topic, a frequent objection, a seasonal campaign. If you have drafts we edit; if not we build the outline and fill it with your craft. The goal is a library that ranks and that sales can use — not a salad of keywords.
Technical SEO is not “write the keyword ten times”. Heading order, internal links, alt text, speed, index directives and structured data travel together. We still see Flash leftovers and table-built sites in Erzurum; Google does not punish them so much as ignore them. A new site closes that from day one. An old site gets a 301 map so years of clicks are not thrown away. Competitors may hire an Istanbul agency; your edge is local language plus a clean technical spine — both sit with us.
Admin, SSL and care: is launch day the finish line?
Launch is the middle of the job. We want you updating pages, service copy and the blog in the admin so you are not tied to the studio for every comma. Training is a screen share — your team in Erzurum or a marketer in another city. We leave a short handbook so you are not panicking in week one: how to upload an image, how to add a service, who to write if a redirect breaks. A care contract is not garnish — PHP, plugins and certificates rot quietly until one morning the site is a white screen.
We do not say “handed over” before SSL, backups and hosting are on the table. Shared hosting or your own server, CDN, email DNS, spam records — all sit on the launch checklist. Corporate clients sometimes arrive with an IT policy; we follow it, without ego. A small shop may still be at “what does that mean?”; then we set it up, hand you the passwords and keep a copy in a safe note. Security is routine, not theatre. A studio that hates routine is a studio that vanishes in three months.
A year of care is in most corporate packages because real life starts after launch. A new branch, a new doctor, a new price, a winter menu, an English page — they arrive. We write the scope up front: what sits inside care, what is a separate order. That stops “do everything free” and “you have not answered in three days”. The workshop is at Bosna Hersek Caddesi No:43; you do not need to visit for digital care. If you do, we open the screen together over tea and walk the admin a second time. 0549 641 69 69.
- Original UI and a conversion path — not a recoloured theme
- Technical SEO, schema and AEO headings on one spine
- TR/EN (or a third language) from one admin
- Discovery in person or on a call; launch from anywhere
- A year of care, SSL, backups and admin training
Can TR/EN share one spine, or do you need two sites?
For most brands one spine and two languages is enough. URL pattern, hreflang, language fields in the admin and translation discipline — if those are set early you avoid the shame of “we will squeeze English in somewhere”. A third language (Arabic, German, Russian) is a real need in Palandöken winter tourism; we can open that in the same system. Two fully separate sites only come up when legal entity, currency or the offer itself splits. We take that decision in discovery, not three days before launch.
Translation quality can sink or save the design. Publishing raw machine copy tells a foreign guest that nobody cares. We either work with a translator you approve or edit in-studio; in both cases sentence length, button labels and legal footnotes are re-broken to fit the layout. English “Get a quote” and Turkish “Teklif alın” can share a button, but the fields underneath may change with culture. An interface that does not expect that breaks the day a language is switched on.
A multilingual site is also a sales and ads problem. If Meta and Google Ads split language and geography in a way that fights the site’s language switcher, budget burns. We sell ads as a separate line, but we use the same map when we build the site — whether that team is yours or ours. For an international brand run from Erzurum that can mean a local campaign in the morning and a European one at night. If the spine cannot carry it, every channel invents a “temporary page”; three months later nobody knows which is current. One admin, one source, two storefronts — that is the rule.
Speed, mobile and AEO: chatbots read you as well as the search box
Core Web Vitals are not a race score; they measure patience. A slow site pours water on expensive ads. Sizing images, dropping the useless slider, restraining fonts — that does not reduce splendour, it raises trust. Mobile coverage still wobbles in parts of Erzurum; “it is fast in the office” is not a test. We check on a real phone on real 4G before launch. A number and WhatsApp button the thumb cannot miss are part of the design, not a sticker added later.
AEO means taking AI answers seriously as a source. Question-like headings, a short direct answer, then detail. FAQs are real objections, not fake “frequently asked” filler: timeline, how price ranges form, remote work, revisions. Marked up with schema, both Google and assistants can lift the page sentence by sentence. We do not inflate this like ad copy; exaggerated promises hurt rankings and your phone. Honest sentences bring more work over time — in Erzurum, reputation still walks from door to door.
Accessibility is in the same pack: contrast, focus rings, alt text, form error language. An older hotel guest, a patient’s relative, a site manager on a contractor’s page — all of them are in a hurry. Tiny grey type does not look premium; it looks unreadable. We look for luxury in space and photography, not by sacrificing reading. Legal pages (KVKK, cookies, privacy) are written in the same voice; pasted lawyer text scares people. A corporate stance starts with clear Turkish and clear English.
How does the calendar run from discovery to launch?
We write the scope together. How many pages, which languages, who supplies copy, whether photos are shot here or with you, whether commerce is in — if those are vague, any timeline is fiction. A corporate site is usually 2–4 weeks once copy is in our hands. If you delay the words, the calendar slides; we say that up front and do not spring it later. There are mid-deliveries: wire, then visual, then build, then your test. The “one day everything is ready, congratulations” studio habit opens revisions forever. Our revision rounds are written down.
Copy and photography can sit with us too. We shoot in Erzurum, bring products to the studio, and pull copy from how you actually speak. For remote clients we mine the archive, list the gaps, and suggest stock only as a last resort — and we say so. Fake “our team, our office” photos are both unethical and a poor fit for Google. Outdoor plans in a Palandöken winter can move with weather and light; we write that into the digital calendar too. Transparency is cheaper than delay.
On handover day we open the admin and update one service text with you. DNS, email and redirects pass a checklist. If you had an old site, 301s ship at the same hour as launch. Then the care window starts. Questions: 0549 641 69 69, WhatsApp on the same line, shop at Bosna Hersek Caddesi No:43, Erzurum. Tea is on; so is the screen. Web design can finish remotely, but the relationship stays face to face — walk over from Yakutiye or join from another country on a call.
Who should you talk to about the web project?
We want one counterpart, because a middle layer warps language and stretches time. At the table on Bosna Hersek Caddesi No:43, design, copy and engineering share the same tea break. If you are in Erzurum, drop in; if not, call 0549 641 69 69. Discovery is free, the quote is written, and we will not sulk if you say “we will think”. When you are ready, though, we do not leave the calendar empty — hotel sites before winter and spring campaigns pile into the same weeks. Whoever talks early, picks the launch date.
If signage, cards or ads will travel with the site, staying in one studio has a point: the logo file is born once, and the same red sits on the web and on the fascia. Digital work also runs on its own; print is not required. Still, saying “just the site” and hanging a mismatched banner six months later splits the brand in two. Talking that through now is cheaper than patching later. Yakutiye, Palandöken, Aziziye or abroad — the scope is written with the same care.
We show process and real references; we do not invent them. After launch we do not vanish: a year of care, then an extension or a clean handshake. Clean work, a clean goodbye or a clean continuation. A website is not a file drop; it is the digital form of your sales conversation. The door is open to write that conversation together. Bosna Hersek Caddesi No:43, Erzurum · 0549 641 69 69. Your first sentence can be simply “we have a site like this” — we will sort the rest at the table.
